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Saturday, 18 June 2016


Yasmin TELLS has been nominated for a Liebster Award by the lovely Marion of Scrapbook Journeys. Thanks!

The Liebster Award is an online award given to new bloggers by other bloggers, to recognize their efforts. Of German origin, the Liebster Award is like a ‘pat on the back’ saying, “Keep going little one -your work counts!” The Liebster Award is an online award given to new bloggers by other bloggers, to recognize their efforts. Of German origin, the Liebster Award is like a ‘pat on the back’ saying, “Keep going little one -your work counts!”

I was asked share 10 things about myself by Marion. Here are my answers.


1. Why did you start blogging?
I initially began blogging properly a few months into my first trip to Dakar, Senegal during my university placement two years ago. I thought it was a good way to touch base and keep in contact with family and friends back home, which it was.

2. What is your blog’s niche or focus?
All of my interests however I try and make Travel and Design the main focus.

3. What inspired the start of your blog?
I’m not sure what inspired me but I think it is a good space to express/share my thoughts and interests. I also like the idea of having a visual back log/diary to look back at.

4. Where is your favorite city or country?
I      I'm still very torn between London and Dakar. It’s close but the city currently live in wins! With that being said I most likely still haven’t visited my favourite city/country.

5. What country would you like to visit and why?
Ghana! My grandfather was half Ghanaian and two of my best friends are both oddly enough half Ghanaian. I don’t know why I haven’t made a trip there yet.

6. What have you done before that you wish you never did?

Life is too short for regrets!

7.What has been the most frustrating thing about starting and running your blog?
Nothing is frustrating at first, making a start is the first step. Running a blog comes with factors that don’t always go to plan. Such as scheduling, planning post, photos, content, being consistent, aiding traffic. Etc. I think all of those elements are as equally frustrating when it doesn’t go accordingly.

8. If you could travel to 3 new countries, where would you choose?

Cuba – I would love to see this place. My sister has read much about Cuba, I feel like a visit is due.

Japan  - I follow quite a few Japanese blogs and I’m big fan of the work of Yayoi Kusama and architect Sou Fujimoto. So I can only imagine the design scene in Japan.

Ghana –  ‘The Land of Gold’ is the next country in West Africa I would like to visit as I mentioned before.

Serpentine Pavilion 2013

9. Why did you return to Senegal?

After the six months of my internship in Dakar (2014) had past. I returned back home to finish my degree. I graduated, I got a graduate job with a architecture firm in London, however my heart was no longer in London. I still thought about my experience in Dakar every other day. I felt as if six months was not enough, just as I was settling in I had to make my way back to the UK. That is why I returned, I have a lot more to learn out here and Dakar has a lot to offer... I had to come back. Dakar (Senegal) has that effect on people, I am learning.

Saint Louis 2014

10. What is your favourite quote?
“A day without laughter is a day wasted!” I completely agree!

I am happy to nominate these bloggers for the Liebster Award:

  1. Voyageuse africaine 
  2. The Visionary Meets the Creator
  3. Pure Freckles
  4. This is Georgina
  5. Mlaceyd
  6. Darta writes 
  7. The Clothes Files
  8. The Palm Tree Tea
  9. Peep The Visuals
  10. Amu-Dat
  11. Happiness Everywhere
The rules of the Liebster award is pretty simple. All you have to do is…
* Thank the blogger who nominated you.
* Display the Liebster Badge on your site.
* Answer the questions you were sent.
* Choose 5 (to 11) blogs to nominate.
* Send 10 questions for your nominees to answer.

For more and the latest blog posts keep it touch! 



Tuesday, 7 June 2016

Throwback Track 02 - Slave to the Vibe by Aftershock

This song has been in my head all weekend after I mistakenly began to sing the wrong 'Vibe' track (this song right here by Aftershock) when reminiscing old R.Kelly songs with my housemate.
Oh Yas!

Year: 1993


Friday, 3 June 2016


Adji Dieye is a Milan based photographer whose recent work 'MAGGIC CUBE' captivates the audience here in Dakar who were able to see her artistry throughout the Biennale season.

After seeing Dieye’s work I began to notice myself what she explains as the capital of Senegal being a ‘large publicity space’ from which no one can escape. This obsession with boil cubes and almost compulsory rule to include at least one in every prepared meal (guilty), makes you question how people have become consumed by multinationals and not the other way around.

Seeing as the Dak’art Biennale comes to a close this weekend I thought who better to ask a few questions about their work. I wanted to know more about the project and got in contact with Adji. I asked her a few questions to see what she had to say! Read our interview below.


­­­1.When did you first notice the excessive amount of  stock cubes campaigns around Dakar, Senegal?

I’ve always been fascinated by advertisement, I find it a great way to read a society's obsession and habits, so in 2012 when I came to Senegal after seven years, with the eyes of an adult, one of the first things I noticed was the amount and extent of bouillon cubes with Senegalese people. Everywhere I went there was an event or billboard related to this product, but somehow it looked kind of natural while I was still in Dakar as it is something very steeped into the Senegalese and African cuisines. But I guess I really noticed craziness of the bouillon cubes campaigns when I returned to Milan.

2. Why did you want to explore and document this in more detail?

In 2014 while I was doing my Erasmus program in Rotterdam at the Willem de Kooning Academy, I received an assignment from one of my photography professor about propaganda, so the relation with advertisement seemed quite obvious to me. Advertisement is a way to induce a society to behave in a certain utopian way and it surrounds us everywhere just like how a political propaganda would behave. So I started to reflect about the history of the African publicity as it was more appealing to me, starting from the firsts adverts made by colonialists in west Africa about beer and bread in particular.

The construction of this propagandistic campaigns had a very grotesque flavor. Africans were finally blending into their colonizer way of life, in somehow I found the difference with our days campaigns was very subtle.

The language used in most of the campaigns in Africa is quite obvious and funny in a sense, because it’s much more straight forward to its audience compared to the adverts in Western countries and it’s very much related to the local culture. Bouillon cube campaigns are a perfect example of that, an imported product that apparently had nothing to do with the African culture however appears everywhere in the urban and rural African soil as the most traditional and African ingredient. The slogans of this product aim give the impression of turning a woman into a star or that a man will not seek for a second wife thanks to the magic proprieties of the stock cubes, so semiotic language of this campaign became the focus my research.

3.What does Maggic signify/mean to you?

It’s simply a word pun that explains the visual relation created by the advertisement of stock cubes with the African local tradition. The cube became a key element in the African cuisine, spread all over the food as a magic potion, not for nothing stock cubes are called ‘magic cube’ in the popular jargon. It’s a synthesis between ‘magic cube’ and Maggi were the first stock cube brands imported to Africa after the Berlin Conference in 1885.

4.What was your most memorable encounter during the project?

The collaboration with the young curator Niccolò Moscatelli was a major help for the realization of the studio based project and the exhibition at the Institute Francais in Dakar. On the other side the report I made is an analytical observation born out of the collaboration with the journalist Andrea de Georgio who initiated an investigation on the impact of bouillon cubes in different countries in West Africa. Also the encounter with the graphic designer Carlo Cappuccini and the translator Dulcie Abrahams Altass, were fundamental on the study and for the exhibition.

For more of Adji Dieye's work check out her site.

For more and the latest blog posts keep it touch! 


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